Having a bad website can be more detrimental to your business than not having one. Your website says a lot about your business, and if your website is poorly designed, visitors could very well end up with a negative first impression of your business.
You might have the best product available, supported by more informative content of any of your competitors… but if your website isn’t doing its job by encouraging visitors to stay long enough to see that content and learn about your product, it’s not doing you or your business any good.
People make judgements quickly, far more quickly than you might think…
In a recent study performed by researchers at Missouri University of Science and Technology, it was determined that it takes less than two-tenths of a second for a visitor to your site to form an opinion of your brand. Furthermore, they found that it takes only an additional 2.6 seconds for the viewers to concentrate on the site in a way that enforces that first impression.
At CME, we take careful consideration of your potential customers when planning the design for your site. For an example, if you are a provider of high precision measurement devices, your site is going to be designed a lot differently than a business that sells flower arrangements. We design your site to instill visitors with confidence they’ve come to the right place.
The web game is all about appealing to your audience, target the wrong audience, or fail to appeal to your target audience, and your potential customers/clients will look elsewhere. Contact CME Websites today to learn more about how we can create you an appealing, attractive site that will help your business make a good first impression on the web!