White space is nearly as important as what your page itself says! If your text and images aren’t arranged with enough whitespace in between, you page may appear too cluttered for most users.
Maintaining proper white vs. content balance isn’t always easy – but it’s worth it. If a viewer is more comfortable reading your site, they will be more likely to stick around and view more content.
Nothing drives potential customers away from a site like 8 pt. font pinched together in unbroken, 20-sentence-long paragraphs.