If you’re old enough, you might remember the early days of the Internet when it was still an underground world – long before the corporate world turned the Internet into a giant billboard. Most people didn’t even really know what it meant go online. Receiving an e-mail was just as exciting as getting a package in the mail. And who can forget the soothing sound of a dialup modem’s screech? Getting online felt like being in an exclusive club, getting access to a hidden dimension.
But today, the Internet is basically the primary world. “Real life” has taken a backseat to the digital world. Small children, grandparents, and6 even some pets are online! And social media is the main meeting place on the Internet. Facebook, Twitter, Snapchat, Instagram – these networks are part of everyday life. It’s not unusual to use social media as the primary means of interacting with friends, family, co-workers, and businesses.
With everyone online and dedicating hours of their day to social media, it is not surprising that people assume that they know how to use social media for business. But that’s just not the case. It’s an entirely different world with a whole other set of rules.
Social media for business is a science – it’s the science of advertising, branding, interaction, reputation management, customer service, consumer information, content sharing, and so much more. You must know when to post, what to post, how to interact, and how to make your social media accounts consistent with the rest of your brand.
When it comes to managing social media to do business online, there are a few common mistakes that we see:
You might be on social media every day, but it doesn’t mean you’re ready to represent your brand on social media. The social media experts at Chroma work with you to identify your audience and interact with them in an effective way. Check out our social media packages today!