So you have a business, and you want more customers… you pay a web developer to design you a website, but how do potential customers find your website on the internet?
Everyone knows that in order to find something on the internet, you use a search engine, like Google. One simply types what they’re looking for into the search window, and results pertinent to what they’ve searched for appear.
But how does the search engine itself decide which results to show the person who has performed the search, and how do you get your business’ website to be the one that shows up when someone searches something relevant to your business?
SEO is the ART of developing websites that work well with Search Engines like Google, Yahoo, and Bing. An effective SEO campaign helps increase the number of visitors to your website, better engage their attention, and achieves a measurable result in increased traffic and improved visitor behavior.
SEO IS NOT adding special keywords to your site so that it shows up on the first page of Google. Claims to the contrary, much like emails from a certain Nigerian prince, are scams.
It’s an involved process which begins with keywords, of course, but goes much deeper. Considered in an SEO campaign are things like placement of headings, page load time, image tagging, page titling, and ensuring that each page has unique content, specific to exactly the information or services that the page was intended to present.
The approach we take to SEO for our clients here at CME is an ongoing one. Once a site has been optimized with the intention of bringing in search results for a specific thing, we will monitor it closely to ensure that it’s getting the results that we, and most importantly, the customer is looking for.
If the site is not performing in searches the way that it was intended to, we will re-optimize the site in an attempt to get better search results.