Using Email to Grow Your Business
Research shows that most people check their email at least once a day – so sending out strategic e-correspondence is a great way to get information in front of your target market.
Amazingly, even customers who do not read every email or e-newsletter benefit from seeing your business name in their inbox. It reminds them that you are still around, still available to provide the same excellent service the next time they need you.
For potential customers who haven’t purchased a product or service from you yet, continuing to stay in front of them with relevant offerings and personalized emails, keeps you in their mind and helps convert them into paying customers.