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December 11, 2018

Let Your Leads Land in the Right Place

Google (and other search engines), just like the Internet itself, is an ever-expanding universe.  No matter how awesome your product or service is, it needs to […]
November 16, 2018

Going Beyond Keywords With Rich Snippets

Choosing the right keywords remains important to search engine optimization (SEO).  But Google and other search engines (yes, there are others) have become much more sophisticated […]
October 19, 2018

So, you think you’re a social media expert?

If you’re old enough, you might remember the early days of the Internet when it was still an underground world – long before the corporate world turned […]
September 21, 2018

Time to Replace Your Old Website?

In 2018, the Internet experience looks completely different than it did just 10 years ago.  Ten years ago, the following were true: 25% of the world […]
July 12, 2018

Content Is Queen

It is true that content reigns supreme in the world of digital marketing. The phrase “Content is King” is so common that it has lost impact. […]
July 3, 2018

Case Study: Making Remote IT Services Understandable and Approachable

June 28, 2018

Case Study: Digital Marketing and Online Advertising

June 20, 2018

Case Study: Comprehensive Marketing

June 18, 2018

Social Media for Exceptional Customer Service

The Facts Social Media isn’t just a way to interact with friends and acquaintances and share cat photos.  It has become an all-encompassing medium for all […]
May 9, 2018

Print Marketing is Far from Extinct!

Print is Alive and Well! It’s easy to dismiss printed materials in today’s vast world of digital marketing.  Many companies don’t even consider using printed materials […]
April 17, 2018

Chroma’s Comprehensive Services

Achieving Online Velocity How Chroma Powers Up Your Brand Where are We Going? A stand out online presence, better leads, faster conversions, leaner projects, and more […]
April 13, 2018

Understanding Google as a Rigged Bingo Game

And How We Play to Win It seems like a simple question. How can my business be Number 1 on Google? If I could be found […]
March 14, 2018

WordPress Classes for All Levels

Learn to Make Basic Updates to Your Website The experts are CME are always working to ensure that your site is a fine-tuned machine that generates […]
February 26, 2018

BeTheme: Our Favorite WordPress Theme

BeTheme is Powerful When our team at Chroma Marketing Essentials is developing a strategy for your new website, we aim to incorporate elegance and user-friendly best […]
February 14, 2018

5 Essential WordPress Plugins

Backup, Optimize, and Enhance Your WordPress Website What is a WordPress plugin? You can think of a plugin as an add-on, a little software program you […]
January 17, 2018

Growth Driven Web Design

Never Go Through a Web Redesign Again For companies determined to seriously market their products and services online, traditional web design is fading into history. The […]
November 26, 2017

CME’S 2017 MILESTONES

 FOR CME {CODE MEDIA ESSENTIALS}, 2017 WAS A YEAR OF MILESTONES It helps to keep in mind that, only in 2015 did CME move from a […]
October 3, 2017
High-end-data-center

Brutally Honest Web Hosting

Is all web and email hosting the same? Did you find the cheapest hosting and email services you could? Proud of yourself for saving money? Don’t […]
September 27, 2017
New website in 2018

Budgeting for a New Website in 2018

Do You Need a New Website in 2018? The 4th Quarter of 2017 is upon us. Only 3 more months and a new year begins. It’s […]
August 23, 2017
SSL Security for your Website

Your Website will be Marked Not Secure

Starting in October 2017, Google and Chrome May Frighten People Away from Your Website It may sound alarmist to say that Google and its Chrome web […]
August 23, 2017

Thinking Like a Customer

Thinking Like a Customer Understanding your customer on a personal level shows an important characteristic of true marketing prowess – Empathy. While everybody has the ability […]
July 14, 2017

CME Google Adwords Blog

Get Noticed on Google with AdWords  by Aaron Giagnocavo Every second, 40,000 searches occur on Google, roughly 1.2 trillion searches a year. There is no doubt […]
May 8, 2017
Magento eCommerce

Magento Certifications

Two CME Staffers Achieve Magento Certifications. Two employees of CME Integrations, a division of CME Websites, a local Digital Marketing Agency located in Jeannette, PA, have […]
April 28, 2017
Competition

Your Website has Competition

How Do You Compare to Your Competitors Online? Competition is a concept many business owners seem to forget when it comes to websites. They worry about […]
April 25, 2017

CME Welcomes New Employees

CME is proud to welcome two new employees. Josh Lucas was working for CME Integrations initially as a contractor on some coding, then part-time.  He is […]
April 1, 2017
Constant Contact All Star Winner

CME Earns 2016 All Star Award from Constant Contact

CME Websites Earns 2016 Constant Contact All Star Award Recognized Among Top 10 Percent of Customers Driving Powerful Email Marketing Results CME Websites, a full service […]
February 15, 2017

Air-Tight WordPress Security

Air-Tight WordPress Security In today’s world of cyber crime (and even cyber warfare), keeping your site safe and secure is of the utmost importance. What does that […]
January 31, 2017

5 Ways to Save Over 100 Hours Per Month – Easy

1. Automate Emails. Do you have emails that you send out all the time?  Follow up emails, confirmation emails, or welcome emails that you send out […]
January 25, 2017

The Perfect Marketing Message

The Perfect Marketing Message You’re pulled over on the side of the road. You’ve got a flat and you car’s not going anywhere. A stranger pulls […]
December 19, 2016

Website Tip #49 – Use Whitespace

[one_half] [/one_half] [one_half_last] White space is nearly as important as what your page itself says! If your text and images aren’t arranged with enough whitespace in […]
December 12, 2016

Website Tip #48 – Use Bullets!

[one_half] [/one_half] [one_half_last] NO – NOT LIKE ARNOLD SCHWARZENEGGER! Bulleted points! They make your pages more scannable, put focus on important information, and help add a […]
December 5, 2016

Website Tip #47 – The Kitchen Sink

[one_half] [/one_half] [one_half_last] People are always trying to cram as much info on one page as possible – but a wise person once said, a place […]
November 28, 2016

Website Tip #46 – Use Simple Words

[one_half] [/one_half] [one_half_last]We’ve said it before – when it comes to words, simple is better. You should aim to write your site so that an 8th […]
November 21, 2016

Website Tip #45 – Use Active Language

[one_half] [/one_half] [one_half_last] Using active language, like “buy now” or “act soon” gives your viewers an added sense of urgency which can be critical to sealing […]
November 14, 2016

Website Tip #44 – Make it Seasonal!

[one_half] [/one_half] [one_half_last] Seasonal changes are a great way to keep your website lively and current – especially if your business is seasonal! Landscapers, tire centers, […]
November 7, 2016

Website Tip #43 – It's Not About You!

It’s not about what you’re getting from your customers – it’s about what you have to offer them. Many first time website owners make the common […]
November 6, 2016

CME Begins Web Assistance Program for Non-Profits in 2017

FREE (almost) Websites for Non-Profit Organizations At CME Websites {Code Media Essentials}, we’ve launched a web assistance program for non-profits. Starting in 2017, we will select […]
October 31, 2016

Website Tip #42 – FAQs

FAQ’s are great for a number of reasons – they answer questions for you customers, YOU don’t have to answer them ten times a day! Beyond […]
October 25, 2016
workflow-management

What is Web2WorkFlow™?

Web2WorkFlow™ Put Your Website to Work in Your Business At CME Websites, we were either going to bury ourselves under a paper avalanche or we were […]
October 24, 2016

Website Tip #41 – A/B Experimenting

A/B testing is a powerful tool – make use of it! Having an alternate version of an ad, landing page, or social media post gives you […]
October 19, 2016

Website Tip #40 – Don't Force It!

Do you have a landing page on your site forcing customers to register or provide an email before they can even LOOK at the site? Do […]
October 1, 2016

The Benefit of Going Paperless

What’s All This Talk About “Going Paperless”? More and more, it seems like the whole world is going paperless… if you look at any bill received […]
September 18, 2016

Website Tip #39 – The Hub of Your Marketing

Your Website is the hub of your marketing plan. All digital promotions should point to your website. Piggybacking between your website and social media is a […]
September 17, 2016

Website Tip #38 – Case Studies

You can say whatever you’d like about your business – but how do you back up your claims? Case studies are a great (mostly) objective way […]
September 16, 2016

Website Tip #37 – Hold the Presses!

After you’ve got a big list built, press releases are a fantastic way to keep your audience up to date with all of the latest news […]
September 15, 2016

Website Tip #36 – Build a List

[one_half] [/one_half] [one_half_last] Building newsletter lists is a great way to keep in touch with your clients. Business updates, announcements, special discount offers, and promotions are […]
September 12, 2016

Website Tip #35 – Personalize It!

[one_half] [/one_half] [one_half_last] Your website and social media campaigns will look even better if you personalize them! Pictures of you, your office, coworkers, and surroundings add […]
September 12, 2016

CME Integrations

CME Integrations In 2015, CME saw a growing need among our clients for integration between two or more pieces of software to help them run their […]
September 5, 2016

Website Tip #34 – The Power of Testimonials

[one_half] [/one_half] [one_half_last] Few things say more about your brand or instill as much trust as well-written customer testimonials. In addition to helping your Google ranking, […]
September 1, 2016

Fishing for Page Views: How Web Users Find Your Site

Fishing for Page Views: How Web Users Find Your Site If you’re new to the world of SEO, it’s understandable that you might think that the […]
August 29, 2016

Website Tip #33 – Fix Broken Links

Not only do broken links make your site look bad, but they also confuse and frustrate your valuable customers! Broken links will also bump you down […]
August 25, 2016

Website Tip #32 – Content CAN Hurt!

[one_half] [/one_half] [one_half_last] Not only can bad content hurt your search rankings, but it can also reduce potential customers’ opinions of your company or organization. Always […]
August 22, 2016

Website Tip #31 – Instagram It!

[one_half] [/one_half] [one_half_last] Instagram has hundreds of millions of active users – about 70% of whom say they interact with companies through the platform regularly! Millions […]
August 8, 2016

Website Tip #30 – Speed Up Your Site

[one_half] [/one_half] [one_half_last] Speed can mess up your Google rankings? What next?! Make sure to speed-test your site and keep your load time as low as […]
August 1, 2016

Website Tip #29 – Be Proud of your Domain

[one_half] [/one_half] [one_half_last] Most domain providers will give you the option to keep your domain ownership info private, but did you know that doing so can […]
July 25, 2016

Website Tip #28 – DIrectories

[one_half] [/one_half] [one_half_last] Did you know that informational directory entries for your business can often show higher in searches than your own website does? Getting into […]
July 18, 2016

Website Tip #27 – Pinterest

Pinterest is one of the largest, quickly growing social networks. If your business isn’t on Pinterest – you may be missing out. Check out our video […]
July 15, 2016

What’s Your Site Saying About Your Business?

What’s Your Site Saying About Your Business? On The Web, You Only Get One Chance to Leave a Good Impression. Having a bad website can be […]
July 11, 2016

Website Tip #26 – Keywords First

[one_half] [/one_half] [one_half_last] Use your meta keywords as early and as frequently as you can in your text. Keywords, titles, and descriptions all help play into […]
June 27, 2016

Website Tip #25 – Use that Footer

What information is in the footer of your website? Many people ignore the static footer area on every page of their site when they could be […]
June 20, 2016

Website Tip #24

If you’re paying somebody to write generic content for your site – stop! It’s not doing you much good! Google and other search engines rank unique […]
June 13, 2016

Website Tip #23 – Links to your Site

[one_half] [/one_half] [one_half_last] You may know by now that the links within your website are very important to your viewers. Did you know, though, that links to your […]
June 6, 2016

Website Tip #22 – Why Tweet

[one_half] [/one_half] [one_half_last] Are you on Twitter? You probably should be! There are millions upon millions of users active on twitter every day. You might be missing […]
May 30, 2016

Website Tip #21

Menus are essential to proper navigation around any multi-page site. Proper categorization, color choices, and organization can make all the difference between a beautiful menu and […]
May 23, 2016

Website Tip #20

Many people don’t know this, but there’s a correct way and an incorrect way to use links on your website. The way in which you’re using […]
May 16, 2016

Website Tip #19

Have you ever wondered how Google finds a website when you type in a description of what you’re looking for? A huge part of what it […]
May 2, 2016

Website Tip #18

In this week’s CME Website Tip, we’ll be discussing the often under-appreciated Alt and Title image tags. Have you ever seen the little text bubble that […]
April 25, 2016

Website Tip #17

What is a website without good images? Well, pretty much a book. Nobody looks at books these days! Keep your audience’s attention with colorful images, photographs, […]
April 18, 2016

Website Tip #16

What is the appropriate reading level for the target audience you are attempting to reach? If your audience can’t read your site, it does them no […]
April 11, 2016

Website Tip #15

Synonyms are an unfortunately overlooked concept in SEO search terms. Like we discussed in Website Tip #14, the “Long Tail” of search terms often holds some […]
April 4, 2016

Website Tip #14

What is the Long Tail? The Long Tail is where you may find some of your best traffic. Certain search phrases are seen as more or […]
April 4, 2016

Website Tip #13

How do you find your keywords? Keywords in meta code can do a great deal to improve your findability in search engines – but how do […]
March 28, 2016

Up to Date, Out of Trouble

WordPress is a popular choice for many, but “set it and forget it” and you just might regret it.  Originally a tool for Blogging, WordPress has […]
March 21, 2016

Website Tip #12 – How to Use Facebook

If your business is consumer-based, Facebook could be for you. Using Facebook as a marketing tool is a great way to engage people and push traffic to […]
March 13, 2016

Website Tip #11 – Try Using Infographics!

[one_half] [/one_half] [one_half_last] People tend to “scan” information rather than read it. Have alot of information to convey but don’t want people to get bored? Put […]
March 13, 2016

Website Tip #10 – Engage!

Know your audience. Male or Female? Older or Younger? Engineer or Artist? Hobbyest or Professional? Highly Educated or General Public? Speak to them in their language. […]
February 29, 2016

Website Tip # 9 – Consider a Different URL

Keywords in the URL are one of the many factors Google uses in ranking websites. Hyphens can be used to separate words. You can use more […]
February 22, 2016

Website Tip #8 – Make it easy for your users to reach you.

Make Your Contact Info Visible! Phone Number Email Address Contact Form Social Media Newsletter Signup Also include contact information on downloads.  Include your contact info (and […]
February 22, 2016

Website Tip #7 – Add a Video to your Website!

Adding a video to your site has many benefits. Try it out! It keeps people on the page longer , and that is great for you […]
February 16, 2016

Getting the Most Out of Your Google Business Listing

You might be the best in the business, but how do potential customers find you and the services you offer? Only 37% of businesses have a […]
February 8, 2016

Website Tip #6 – Have a Mobile-Friendly Website

By the summer of 2014, more searches were made using mobile devices than PCs or Laptops. Don’t miss out! People love to browse while on the go. When […]
January 31, 2016

Website Tip #5 – Install Google Analytics

Did you ever wish you could see how many people visit your site, and what information they are looking at? Now you can! By logging into […]
January 14, 2016

Seeing is Believing

Seeing is Believing Eye Movements Mean More Than You Think As humans, we make on average 2 to 4 eye movements every second… that’s over 100,000 […]
January 3, 2016

Website Tip #4 – Call to Action

Make sure you have a Call to Action What do you want people to do? Contact you? Download your E-book? Get a Quote? Let them know! […]
January 2, 2016

Website Tip # 3 – Color

Choose the Right Colors! Just as important as the words on the web page, the colors you choose have an emotional impact on the people visiting […]
January 2, 2016

Website Tip #2 – Page Title & Page Description

Don’t forget your unique Page Title & Page Description! Your Page Title shows at the top of the page, and is also the first line that […]
January 2, 2016

Website Tip #1 – Web Text Matters

Text on the page matters! Your customers are looking for real information, So provide it to them! Don’t get caught up in the “nobody reads a […]
December 1, 2015

Google’s GYBO Program – Getting Your Business on the Map

GYBO is a free service provided by Google, created with the intent of making it easier and more likely for potential customers to find your business […]
December 1, 2015

The Changing Game of Promoting Your Business Online

When customers search for your goods and services online, does your business appear in the search results? At CME, our web sites have always been custom […]
August 25, 2015

Responsive Design: The Future of Successful Websites.

In 2014, mobile devices exceeded desktop and laptop computers in internet usage. It’s true; today more people are viewing websites on mobile devices than from conventional, […]
August 20, 2015

SEO: The Key to Website Success

So you have a business, and you want more customers… you pay a web developer to design you a website, but how do potential customers find […]
August 20, 2015

The Value of Good Service in the Web Development World

Choosing a web developer can be a difficult and confusing task. A quick search for “web design” will yield hundreds of results, many of which will […]
August 19, 2015

Making it Easier Than Ever to Request Updates on Your Website

If you’re a CME customer, you know how we pride ourselves on our maintenance department’s ability to handle updates to your website in a highly prompt […]
August 19, 2015

CME: Better, Faster, Stronger

CME Websites has proudly served as your partner and ally online for over fifteen years. From web design and support, to email, hosting, and training, we’ve […]
August 19, 2015

WordPress Security Vulnerabilities

If you use WordPress for your website, your site is probably at risk. One of the main drawbacks of using WordPress for your website are the […]
August 19, 2015

CME Websites Now Offers New Local SEO Package

Managing Your Local SEO Results. Is your business listed incorrectly across dozens of local directory services? Now is the time to take notice because Google is […]
August 19, 2015

CME Websites Opens New Offices

Web Development Team Expands to 8 In February, CME moved into our new offices in the Lowry Commons Building in Jeannette, PA. In March, we completed […]
August 19, 2015

Evaluating Website Quotes – Comparing Apples to Apples

When comparing website quotes from different developers, how do you know which is the best deal?  Unfortunately, “How much does a website cost?” is almost (but […]
August 19, 2015

How To Choose Any Service Provider… A Web Developer, For Example.

by Scot Noel, Owner, Chief Writer, CME Websites When people ask us why they should choose CME Websites {Code Media Essentials} as their web developer, they […]
August 19, 2015

What To Expect From Your SEO/SEM

Why Google Doesn’t work the way you think it does by Scot Noel, Owner, Chief Writer, CME Websites First: What is Search Engine Optimization, or SEO? […]