We always hear Content is King, meaning the more your website has to say, the more favorably Google shows it in search results.
Is it true?
Recently, while doing competitor research for one of our customers, we found a simple, but powerful way to learn the truth.
We compared Google Indexed pages to SEO clicks. The results weren’t what we expected.
Let’s start with definitions. Indexed pages are web pages found by search crawlers (like Google’s spider algorithm). They are the pages that show up in a Google search.
If your pages aren’t indexed, they can’t be found in Google. It’s that simple.
How do you know if your site has indexed pages? Run the “Site:” search in Google.
For our website, as shown above, a Google search returns 711 results. That doesn’t mean our website actually has 644 individual pages. Many of those results are gallery images, design examples, and such. Nevertheless, they are distinct URLs indexed and ready to be used in Google search.
What happens if you look up your own website using the “Site:” search?
Now, do the same for your competitors.
Who has the most Indexed pages?
How do you know the number of visitors that go to your competitors’ websites?
Well, you can’t know exactly, but there is a tool that can give you some free, estimated insights. It’s called SpyFu (https://www.spyfu.com/), and if you find it useful, there’s a paid version.
When we search for Chroma-Marketing.com in SpyFu, it estimates our website’s SEO driven clicks at 734/month.
In the same way, you can check your own website and those of your competitors.
Now, you know who has more Indexed Pages and more SEO Clicks.
What can those two numbers tell us together?
The image above shows the amazing result we found when doing work for our client and comparing them against their competition.
The sites with more Google Indexed Pages had more SEO Clicks. Not only that, the graphs are almost identical.
Conclusion: It IS CONTENT that Google cares about. In this example, Competitor 1 has a small, 5 page website with virtually no informational content. Competitor 8 has 3,590 Indexed Google Pages.
The more pages, the more attention and SEO clicks come your way!
If you want to take advantage of Google’s love for big sites and lots of on-page content, consider establishing a blog, an article or news page, a series of case studies, a portfolio, or other area where you can grow pages and content over time.
Of course, there’s more too it than just being big. What kind of content does Google care about?
Google cares about “Quality Content.”
What is that? Quality content is unique, specific and of interest to your customers and potential customers. Make it useful and informative.. It should not be mass-produced or outsourced on a large number of other sites.
How big does your site have to be? Bigger and more informative than your competition.
At Chroma Studios, we develop content for websites, social media, and eNewsletters all day long. We write for professionals and industry, across fields as diverse as law and manufacturing, microbiology and materials management.
We also know how to work with Google Search Console to assure that your new content is Indexed and ready to go.
Call us, we can help your site at 724-523-3001 or Contact Us today. We’re eager to help.